Universal Kinect Lab | Lauren Dooman

Start-up - Kinect Lab Innovation Center

Brand Strategy + Identity Design + Advertising + Web Design

With the integration of multiple industries, the unified whole made up of intelligent individuals are able to develop a cohesive lab that brings together both science and innovation to affect change. With bold color gradients and a unique mesh-like structure as the backbone of the brand, the Universal Kinect Lab represents all elements coming together, forming a collective unit. Both scientists and designers working toward the common goal of beneficial strides for all disciplines. An annual conference is held to not only go over the new advances, but also help the community make the necessary connections to collaborate to be able to work toward finding the most efficient solutions.

Client:Universal Kinect Lab
Industry:Research / Technology
Services:Graphic Design, Brand Strategy, UI/UX
Date:April 29th, 2019

"We need approaches to the solutions that aren’t just arithmetic and additive, but are in some sense logarithmic. This will require us to reach across historic boundaries and unlock the potential of collaboration across the usual disciplines."

- Jeffrey S. Flier, MD – Dean of the Faculty of Medicine, Harvard University

As technology continues to advance, we must not only keep up and remain aware of how these technologies can help us, but also look to disparate disciplines to bring others into the mix to offer a perspective that could be beneficial to the whole. A collaborative effort of a connected lab of individuals offers a chance for understanding and communication that has the potential to create improvements throughout the world.

A design based on unity was developed to represent the collective that comes from collaboration and connection that sparks when differing disciplines come together. The white mesh-like structure is a solid foundation, yet still maintains flexibility to be altered.