Visa needed help introducing a new credit card concept for aerial travelers that offers the highest benefits to its customers. A landing page was developed for customers to have easy access to booking as well as other services. The Visa Flight logo was developed incorporating a winged figure, symbolizing freedom and the traveling journey, while still maintaining the blue and yellow color palette. An animated, digital ad was created to draw attention to the new Visa Flight program by being placed throughout selected airports around the world, unifying the message of being part of the new program.